Comparison pages ("alternative to X")

One file per page: content/compare/<slug>.md → /compare/<slug>. Targets "alternative to X" search intent and ties back to a catalog product. Easy to generate in bulk, it's just a file with structured frontmatter.

---
competitor: ServiceTitan
title: The ServiceTitan alternative you own outright
description: One-line summary for SEO.
product: whitrack            # slug from src/content/products, drives the tie-in
intro: Short positioning paragraph.
rows:                        # the comparison table
  - feature: Pricing model
    competitor: Per-seat monthly subscription
    nanobox: One-time license, yours forever
reasons:                     # "why teams switch" bullets
  - You own the source code.
---

Optional markdown body (extra prose under the table).